Our websites reach larger audiences (1 of 3)
Website visibility (or how to help people find you)
Drawing on an insightful understanding of your business, we use our knowledge of how search engines rank websites as a prime means of Web marketing. Advertising in the search engines also has its place in the marketing of your website.
Search engine optimisation (SEO)
We use an “ethical” approach, which:
- improves positions in the search engine results, often transforming visitor traffic
- works long-term, often with minimal maintenance.
For more on this key area of Web activity, read the briefing: “The murky world of search”.
Advertising
Google AdWords are popular, but require care to get the most benefit from. We draw on our understanding of search engines to run effective campaigns.
Search engine optimisation vs. advertising
Advertising can get you noticed quickly. But securing a prime location can be expensive, and the ads and their management involve a continuing spend.
Search engine optimisation costs more upfront, can be durable, and nearly maintenance-free. However, in very competitive markets maintaining your ranking can be time-consuming.
